Hairvirginity is a UK based hair and beauty brand that specialise supplying the highest quality hair in raw virgin unprocessed hair extensions, bundles, lace wigs, closures and frontals. They were launching their first Out of Home (OOH) and Digital OOH campaigns around their Black Friday and Christmas campaigns and needed poster and digital assets to lead the campaign to live across bus stops, train stations and digital screens across Stratford Westfield Shopping Centre and Bicester Village.

‍

Objective: Create awareness of the Black Friday and Christmas Sale through OOH posters

‍

Challenge: Extremely tight turnaround time from concept to delivery

‍

Result: The campaign scored at 82.9% and 87% on creative effectiveness across System1

‍

(Full write up coming soon)