Kelloggs wanted to have a TV spot for their new Choc flavoured Coco Pops run on CITV as the sponsors of the product. I was tasked with creating a ten-second TV spot based on the original thirty-second advert they had in place for the product's launch.

I selected the necessary shots to use that best demonstrated the intended magical presence that the ad wanted to communicate and represent the product. In addition to this, I wrote a script that worked well in establishing a fun and joyous tone around the new product. I was able to then search for the appropriate voiceover talent that could perfectly bring this script to life, which I was able to direct.