The National Lottery
The Ask: Over the last 30 years, The National Lottery has invested an incredible £6 billion pounds into women's and girl's sports, from grassroots up. This campaign was all about reminding the country of the contributions that they allow every time they buy a ticekt from The National Lottery.
The Response: The response to this ask was to ensure that we paint women's and girl's grassroots football across all stages. Starting out on grassroots pitches, to ending up on the big league pitch. Inspiring hope, and making sure to remind the girls and women of the game that they have a place on the pitch. Led by Lioness Legend, Jill Scott, this purposeful campaign has played it's part in shaping women's and girl's football for the better.
Credits:
Director: Paul Quinn
Producer: Ella Sanderson
Production Company: ITV Creative
Creative Director: Alex (Charles) Mathieson
Creative: Jonathan Clarke-Ezzidio
Senior Account Director: Andrew Samuels
Production Manager: Brendan Barry
Production Co-ordinator: Laurie Blayney
Cinematographer: Richard Bell ACS
Steadicam: Ben Eeley
Movi: Joe Ransom
Focus Puller: Samuel Hyde
2nd Camera Assistant: Natasha O’ Neill
Camera Trainee: Kimberley Holmes
Drone Operator: Jack Coulthard-Little1st
AD: James Dyer
2nd AD: Jessica Horne
Runners: Becky Dyer, Camden Roque, Laurent Durham & Georgia Brown
Gaffer: Jeff Celis
Sparks: Jack Middleton, Cristian Trujillo Celis, Amir Moulfi & Lalo Finlay
DIT: Alix Milan
Playback: Tom Cliffe
DIT/ Playback Assistant: Adam Jasinski
Sound Recordist: Nick Robertson
Boom Operator: Grace Robertson
Art Director: Mikey Hollywood
Art Stylist: Carine Lacroix
Props Master: Lester Hill
Props Assistants: Will Olds & Theo Zeal
Stylist: Patrick Jack Whelan
Assistant Stylists: Nicole Daly & Savannah JonesHair
Make-up Stylist: Beverley Pond-JonesHair
Make-up Assistants: Charlotte Bligh & Lucy Alcock
Sports Choreographer: Tyson White
Choreographer’s Assistant: Daniel Edwards
Location Manager: John Alflatt
Colourist: Jax Harney
Sound Designer: Mark W.
Storyboards: Ashwin Kumar
2d Motion & VFX: Alex Perez
Design Projects
