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I got to work with Reddit to help bring the campaign partnership between Reddit and Love Island to life in the form of a 20-second TV broadcast spot, and social channels, in accordance with the platform’s aspect ratios and the ITV HUB.

In this collaboration between the two brands, Reddit decided to partner with the show to become the 'official fan partner' of this year's series. To bring collaboration full circle, the concept focused on educating the audience on using Reddit by bringing the subReddit to life, showcasing the community and conversations in a highly vibrant and engaging motion graphic animation that really made the campaign come to life.

By utilising the brand assets supplied by Reddit as well as their visual guidelines, whilst making use of 3D assets that Kitchen Creative Studio produced for the launch campaign of series 8, the team and I used these assets to push the design further by using motion design to unify the assets with the creative concept to produce the campaign. To enhance the energy of the creative and provide a level of excitement around the partnership launch, we bought in Love Island super fan Sam Thompson to be the voiceover artist. This was complemented by including custom sound design in sync with the animation to enhance the high energy throughout the journey.

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A big team effort, bought together through creativity to make this partnership a success. The uniqueness of the collaboration fused with the high energy compacted into the campaign really brought Reddit's brand to life through the visual engagement that the team and I were able to produce.

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Credits:‍

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‍Creative Director: Alex Mathieson

Creative: Joanthan Clarke-Ezzidio

Motion Designer: Francois Cassin

Producer: Kate Boddington

Campaign Managers: Annabelle Wong

Sound Design: Richard Nathan

Agency: Kitchen

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